If the goal is profit, then let there be profit. But there shouldn't be shock and awe over the nastiness if the nastiness is a deliberate part of the plan.
It's nearly impossible for us on BF to really gauge what the ultimate goal is, but I'm just relaying what I've been told by some higher-ups.
There are certain forum members who really bother me - certain people whose posts always illicit a less-than-polite response from me. To avoid saying something I don't mean, or something that isn't appropriate for a bike forum, I
ignore those people. Saves me a lot of stress. But, judging from my observations of people around me, it's the trend nowadays to rely on others to legislate responsibility instead of being proactive and doing something about the situation.