Thanks for all the great feedback. The bike was never targeted for the "bikie" that would study the complete make up and componentry of the bike. It was designed as a lifestyle bike, bring a fresh approach to those that had veered away from cycling, but are on the path for wellness. It is fun, and innovative. Price is less of an issue than making the bike fit the needs of the rider, down to the customizable head badge. Only the 700c version is in the states, and the stock bike comes with front and rear lights, a locking front disc, bell, adjustable stem, and many more features to make the bike both comfortable, and easy to adapt.
I know it can be hard to step back when you are heavily into a sport, but if we can get more people riding because there is a bike that appeals to a whole other segment, that would bode well for all riders....
Thanks for the comments! keep them coming.