gah i hate rim logos they always get in the way truing especially the thick lbd style ones grr. At least most of them don't go all the way to the edge so i can find at least some spot to dodge em

but yeah building ur own wheels is costly just cause of the tools you need to do it right (stand spoke wrench tensionmeter and maybe a dish tool, you can ghetto dish but...) Having wheels handbuilt for you is a good way to go