I see a better chance of the HMO's disqualifying anything related to obesity unless it can be proven that the obesity is due to a medical problem. Of course the medical problem has to not be a pre-existing condition to be covered
If the HMO's were to fund it they would have to pass it on to all their customers much like the government does with taxes. I'd rather HMOs push doctors to do preventative medicine rather then push pills to treat symptoms.