Originally Posted by
patentcad
Zipp must know its market and I guess they have determined they make more money selling X sets of wheels @ $2K+ than Y sets of wheels @ $1399.
P.S. I have Zipps, I have Williams wheels, the quality seems quite comparable. If anything I'm a bit more impressed with the Williams hoops.
That's my guess exactly, but I probably would have struggled to word it as well. I will say though, that I'm guessing Zip's annual display of their elite special forces Speed Weaponery team at Interbike and other shows probably runs a pretty penny, and that all gets passed on to the consumer. It is quite an impressive tactically strategic display of one-up-manship. Excellent!