Probably not. It'll suffer the same stigma as Schwinn. Schwinn made some exceptional bikes in their heyday but you're hard pressed to sell one now for a decent price unless it's a pristine all original, and even then it doesn't bring what others will.

I'll give you an example.. I just (as in 3 days ago) picked up a pre-buyout (1997) Schwinn Moab MTB frame. Brand spanking new hanging on the LBS's back wall. 3lb Reynolds CroMo frame. in 1997 it was a $1k bike. tax, out the door price? $75 Same frame as the later Homegrown's, which bring top $$, it's all in the name.