I'm not that stoked on the raw, but I'm ALL FOR bikes direct offering more bikes without the decals, or at least putting decals OVER the clearcoat.
Speaking as a Motobecane Messenger owner, if there's one thing that makes the bikesdirect bikes a hard sell, it's the ABYSMAL aesthetics, ESPECIALLY the decals/branding.
If they were easier to remove, so you could get a no-logoed frame in some simple colors, I'd think you'd sell a lot more bikes.
The STRIPPER is a great idea. It would be even better if you'd make that an option across ALL product lines. I'm considering a road bike, but the Motobecane/Windsor/Mercier branding is so tacky that it's going to be tough for me to buy one from bikesdirect even if I'm saving some money by doing so.