It's easy. Let me give you a real simple lesson.

Any bikesdirect bike with the branding/logos/decals - TACKY
Any bikesdirect bike without the branding/logos/decals - GOOD LOOKING AND POSSIBLY GREAT LOOKING.

Those two Motobecanes (red/white & Ti) you posted?

Remove the frame/fork labeling, and you've got two smokin' bikes.

Seriously, you offer a logo-free version of that red and white bike, and I'll look into buying one this summer.

Like I said, I OWN a Motobecane Messenger, and I LOVE the bang for the buck bikesdirect offers.

I've covered up the logos with white reflective tape, but just about everybody I ride with knows it's from Bikesdirect, because I think you guys have the best deal going.

I just wish your complete bikes came with removable decals.