Maybe you can somehow magically make it shift while pedaling, I sure can't. If you read other reviews of that hub here you will see that seems to be the biggest issue. Even the owners manual specifically says that in order to shift you have to completely stop pedaling.
You do not have to ease up on the pressure to shift a Shimano Nexus or Alfine.
If you're happy with this hub then I am happy for you. I however, do not recommend this hub after riding on it for over a year.