got my mavic cxp-22/formulas for $145 from bicyclewheelwarehouse.com. shipped quickly and i haven't had to true them once, with 5 months of hard riding and crap-tastic streets. also came with a 15t cog and a formula lockring, and rim tape. wasn't expecting those "extras".

for tires, check out probikekit.com. i got my girlfriend's tires for $10 a piece, and they come in colors. some cheap michelins. they are not thick, so not great for skidding, but they do skid easily enough. time will tell if they are durable. she still can't skid, so its not a huge issue for her yet.