This is the guy www.youngwheels.com

"These wheelsets are designed for competitive riding, either USCF pay rides or for informal, halfwheel hell rides with your "friends". I design fast, durable wheelsets for the individual - based on your personal physical dimensions, riding style, bicycle frame, and the road/trail conditions you will be facing."

If you look at his ordering form - http://www.youngwheels.com/info_form.html - you see he asks for height, weight, pedalling style etc. Maybe what he means is he'll recommend components based on this, and I'm trying to find some wizardry that isn't there. BTW I can build my own wheels, and am looking on ways to improve my techniques.

Charles Ramsey - got a link for that bikelist article?