I was at the show for like 4 hours on Sunday and did not see that serotta. The whole show was amazing so it would be hard to pick out what the coolest thing was but I really enjoyed the indyfab booth. Of course the usuals like Don Walker and Richard Sachs were awesome, but everything there was of the highest quality. Indy Fab did showcase a new fixed gear called "the ox" there and you can see it on their website, heavy as all hell but it looked amazing.