I'm not personally a fan of it, but it's your money. If the bike fits, is within your price range and you like the paint scheme, then buy it and ride the hell out of it.

It's not terrible, but I thought the same thing of the Treks with Discovery on the seat tube. I could be a fan and wear a jersey when I wanted to show my support. I wouldn't want it plastered on my bike on a bike they didn't ride.