Now, is it just me, or are the listed MSRPs on the top of the line, S-works bikes just unreasonably high? Really, 8500 for the SL2 with Dura Ace?! Who is going to pay that? This must be a gimmick for selling more bikes: e.g., "Well, you know, the MSRP on this beast is 8500, but we'll get you out the door for around $7500."