Actually, a lot of insurance companies are offering employers discounts on insurance premiums if they enroll their employees in all sorts of wellness and exercise programs, the more employees that enroll, the larger the discount. And $.10 a mile isn't that much, it will probably cost the company a negligible amount, but even a small percentage decrease in insurance premiums for successfully showing employees participation in an exercise program, that will save them a nice little chuck with their insurers. It is actually a pretty common arrangement.