Please ignore that reference. I am convinced that Sheldon (R.I.P.) actually meant for that post to be one of his April Fools jokes. <>
<I am editing this post by adding the smiley. Apparently at least one person took my comment more literally than I intended it. I do find Sheldon's comments about leather saddle care surprisingly out of line with my own experiences and most of what I have read on the subject, but it just proves that even as highly regarded a source as Sheldon Brown must be taken as one man's opinion. This a rare point on which I disagree with Sheldon's advice.>

I'm with skipper. Stay away from the lotions and potions and magical incantations designed to soften your Brooks saddle. It isn't supposed to get soft. It will gradually conform to the shape of your bottom and your sit bones, but it will still be hard and it will be comfortable (if you are fortunate enough to have a "Brooks butt").

Although it will always be more slick than a typical saddle, it will become considerably less slippery than it was when brand new. That will take a few weeks.