Originally Posted by pacificaslim

That's great. But just so we're clear here: it's not all about you/me. Naturally people are free to make personal choices. The only debate is about public policy and advocacy. And whether if we ignored helmet promotion if the very few heads that will hit the pavement without a helmet on is worth it if it means that millions of more people will be riding bikes than would be riding them if we scared them off by making cycling seem like something that is so dangerous that it requires a helmet.