I recently rode to our local supermarket on my Strida where I folded it up and placed it just inside one of the entrances for a few minutes while I picked up a couple of items. I knew it would be safe there in that particular store. By the time I returned less than four minutes later five people had gathered around looking it over - they were waiting for me to return. I spent most of my time in the market answering their questions. They were impressed by the design and the quick fold/unfold. The Strida website decal is right on the frame so a couple of them took note. I forewarned them about sticker shock and mentioned there are other manufacturers of folding bikes with a lower price point.