Yeah, a little bit pricey for that type of bike. I've always been a fan of IGH bicycles, and its nice to see a manufacturer put an IGH on a road-style bicycle (the IGHs seem to have always been the "next big thing in bicycle evolution"). Don't know if it would ever catch on with the true road bike crowd that might be skeptical of a non-duerallier hub. I'll probably either buy a prebuilt wheel, or build one myself, for the frame I already have. It'll make a nice commuter/errand bike.