I saw this last night on the new show on Discovery called Pitchmen. He demonstrates the impact resistance of this stuff called Impact Gel by covering his hand with it and smashing it with a hammer. Another guy lets a car run over his hand while the gel is covering it. The kicker is that they're freaking using it as shoe insoles, which has me wondering what in the heck the inventors are smoking.

Line helmets with it or make car dashboards out of it for crying out loud if it's that good, lol