Originally Posted by
Greg_R
I guess you didn't bother to see the very end of the episode. The inventor is doing just that (although it specified pro sports team helmets, not recreational bike helmets). He is also in talks with the military to supply them with insoles. Needless to say, his gamble (financially) is certainly paying off...
I'm not sure I caught the end, I probably dozed off by then. It would make sense that somebody in the sports world would be interested in it. That's the first thing I would think of --- shoe inserts would probably be the last. Of course, I'm not making millions, so what do I know?