I've picked up the first issue, and been following the website. So far (and I'm a fan of Dirt Rag), meh -- but I'll withold judgement for a few issues. Don't get me wrong: I really, really want this mag to succeed. However, the first issue is pretty thin/pretty dull, but then again its parent mag (DR) is in something of a decline too under its new regime in my view. We'll see!