I have been doing a bit of research as we just got some new bikes, and from everything I have seen, all the big bike brands are more or less the same in quality and its just up to feel and preference. I like Trek as that is what I had in the past and it was great. I did look at Giant and Specialized though but they just didn't call to me, the ones I looked at seemed to cost more than the Treks too. My future wife went with a 7000 WSD as it felt better to her than the Navigator they had very different feels to me as well, though I went for an FX. Any place you go should size the bike you get for you, as one model will size different than another.