Less money yes.

Slightly ghetto-rigged, yes.

However, the price I think, reflects demand and availability. If it's just a person or two putting out high quality hubs like these on their own, then it makes sense. It doesn't seem too unreasonable either - a Dura Ace/Superbe/Paul hub is about the same price.

It's evolution. And evolution tends to come at a price, at least in the beginning.