Just wondering.....

I'm been thinking of a new Cervelo S1 (no comment needed on choice thank you). The LBSs in the area all sell them for the same price - $2200. Do bike manufacturers fix prices or something?....it's seems like there's some price collusion going on....no discounting or competition.

With that, would shops maybe be willing to compete on add ons, computers, pedals, etc? For example, I know I'm going to be adding clip-on aerobars. Are add-ons an area that can be negotiated. (e.g., "I'll buy from you @ $2200 but I want these bars included")

Anyway - before I start negotiating, I thought I'd learn more on how LBS pricing worked.