Point taken, you're right. It would have to be Trek, Specialized, and Cannondale getting together and saying, "We won't sell a bike speced like X for less than Y."

Thanks. I'm no Marketing guru but 12 years of doing this job has taught me a lot. It's the intangibles that generally get you or lose you business. Everyone in a certain industry offers pretty much the same "stuff" (be that services or products)...how they deliver, support, and service it/them is the big differentiator.