Hit three "pit stops" in San Diego. Most of them seem to be staffed by non-bike-riding HR people, which seems odd. Also, most people hitting the stops aren't first-timers. It'd be interesting to note how many are "regulars".
I think regular commuters need to man more of these booths instead of just collecting the schwag (guilty!). It feels like "aren't you special for having ridden a bike!", which frankly I don't need. We need more "I'm a bike commuter, and it's great! Let me help you start too!"