Well, I was one of those people last year... Bike to Work day 2008 was my first bike commute. I wasn't sure if i'd like riding 13 miles to work, or how i'd feel once I got there, or even if i'd do it again. It turned out to be one of the best feelings ever when I pulled up to the door an hour and a half later.. out of breath... (now it takes me 45 minutes) although, I didn't do it for free stuff, I did it because I got sick of sitting in traffic and paying $50/week for gas.. and my car was broken too, but I could've easily rented a car instead of riding my old Huffy mountain bike I started with... I am still doing it and still love it. Riding my bike is the highlight of my day.