An experienced cyclist may in fact intuitively ride in a manner consistent with Forester's theories but not realize it or appreciate the nuances. I found the book fascinating for its conceptual analysis of where cyclists fit in in the flow of traffic, and it said things that I had been doing without any real, in-depth understanding of why I rode the way I did. Hurst's book is an attempt to mediate between Forester and his critics, a position based on what Hurst depicts as the realities of urban traffic and cycling. Since I like to collect books about my hobbies and pleasure, I found both interesting additions to my library. As for the cost of Effective Cycling, I would imagine that used copies can be located over the Net.