You're thinking of the catalogs that Bruce Weber shot for Abercrombie. Plenty of nudity, and you had to be over 18 to buy it. It was hugely successful in that the controversy stemming from it was an enormous (and I would say intended) base for exposure of the brand in media. Mr Weber made a few million bucks for shooting each one. I don't think the catalogs were that bad in and of themselves, but given the target audience of the brand it was definitely not the appropriate move. But then, that was probably the point to start with. Controversy creates sales.