I mean, we all know it.

I tell this to my LBS, and he says 'You're not a poser, you know bikes, you know the difference between bikes, you pick gear for its performance. Posers are the guys that come in here and they want a particular brand just because they think it's cool and they don't even ride much. At least you ride a lot and you're sort of fast.'

Pcad: 'Maybe, but I did like the Cervelo because it looked cool.'

Bike shop: 'It does look cool. What's your point?'

Pcad: 'When do I ever have a point? This entire sport is pointless. You know they're trashing Cervelo on the Internet, but they're not doing that to Cannondale (the Cannondale rep was right there listening to all this). Go figure. Besides you told me the S2 would make me faster and it didn't.'

Bike shop: 'Do you like the S2?'

Pcad: 'Love it.'

Bike shop: 'So why aren't you happy?'

Pcad: 'I don't know. How much did you say that Di2 stuff was?'