It was me calling Lance, Levi's waterboy. Levi has failed. Intentions don't matter. Levi has not attacked in any serious manner or taken a stage victory. SRAM (Lance is a part owner), Trek, etc. will not be pleased.

It's all about creating fanboys. 6th place doesn't sell papers and carbon fiber cranksets. At least go for the Cyclamen jersey just to look cool.

This is pro cycling, not the local Cat-3 race. Winning is what matters. Selling more bike crap is what matters. Intentions don't matter.