So I bought a used Jamis Sputnik and it has great components (sugino 75 w/ BB, Brooks saddle, Shimano 105 brake (yes, some brakes are nicer than others!). Anyways, it came w/ some blue deep Vs laced to Formula hubs. I thought they looked hideous so I traded them to my girlfriend for some cheap Alex Rims w/ Formula hubs (silver) that came on her SE Lager.

Everything on this bike is great except the wheels. I (eventually) am going to replace the alex/formula wheelset w/ something nicer. I was thinking Mavic Open Pro. Now, my question is: how important are nice hubs vs. cheap hubs? Is it worth it to get Dura Ace hubs as opposed to Formula hubs on a pair of open pros? I realize you have to clean bearings of DA hubs, but not worried about that. Are nice hubs a noticeable upgrade on a FG bike?