Keep it well maintained and thoroughly adjusted. You may get poor assembly. Especially have a pro check the spoke tension.

I bought a Schwinn hybrid at Target in 2006 and bike shops are surprised it has lasted this long. WTF. It's a bike ... and I take care of it ... yeesh

3 years later I have replaced many parts, some from wear, some from neglect, some are upgrades, some are not. She just did the last 50 mile leg of my century ride on Sunday.

Hmm ... why did I say "she" maybe I'm spending too much time with her ...