Ok, I have a Windsor Fens...paid $695 for it. How much would it have cost to build that same bike? Prices were gathered at BikeParts360.com and JensonUSA.com



$150.00 - Frame - Engineered, Precision welded Heat treated aluminum main tubes and rear stays, 2x H2O bosses, replaceable rear derailleur hanger
$80.00 - Fork - Kinesis carbon fiber legs with 1.125 inch steerer tube
$89.99 - Crankset - FSA Aluminum Alloy arms, Triple 50/39/30T Black Finish
$20.00 - Bottom Bracket - Sealed Cartridge Bearing
$30.00 - Pedals - Road Clipless compatible with two bolt/spd sole shoes
$60.00 - Front Derailleur - 2009 Shimano 105 / 5600 for triple 30 speed
$90.00 - Rear Derailleur - 2009 Shimano 105 / 5600 for triple 30 speed
$156.95 - Shifters - 2009 Shimano 105 Integrated STI 10 Speed, (30 total gears, ST5600)
$90.00 - Cassette/Freewheel - 2009 Shimano 105 HG5600 10 Speed Cassette 12-25T
$43.00 - Chain - 2009 Shimano CN5600 HG 10 Speed
$20.00 - Hubs - Formula Aluminum for 10 speed (30 gears total)
$20.00 - Spokes - Stainless Steel, Radial front pattern
$60.00 - Rims - Alex DA22 Aluminum Wheelset with machined brake track
$24.00 - Tires - Michelin Dynamic 700x23 high pressure road tires, presta valve tubes
$67.00 - Brakes - Tektro R530 BlackChrome DualPull aluminum calipers
$NA.00 - Brake Levers - 2009 Shimano 105 (integrated with shifters) ST5600
$18.00 - Headset - Threadless Sealed Ball Bearing Aheadset
$80.00 - Handlebar - Ritchey Comp 6061 Butted Aluminum Biomax Ergo bend
$50.00 - Stem - Ritchey Comp Threadless Aluminum 1.125 steerer, 31.8mm clamp
$5.00 - Tape/Grip - Black cork
$24.00 - Saddle - Racing with color accent panels (Velo Plush)
$35.00 - Seat Post - FSA FR270 Carbon/Aluminum 27.2mm


Just made a lowball estimate on a couple of the generic items. Parts alone add up to over $1200 if bought separately. I bought them all in an assembled bike for less that $700.

What's your theory on that?