well, reload's deluxe features are pretty nice. but the feature i can't live without are the 3d pockets. they rock. i can keep lots of stuff in them and keep the main compartment for big boxes and such. lunch, water bottles and junk like that lives in one of the pockets.
if i were going to get a new bag, i'd get one with 3d pockets. i'd also want to get a pump holder of some sort, and a smaller tighter 3d-ish pocket for my tools. or maybe 3 3d pockets, if they'd go there. i find i don't use the internal pocket as much because it deforms a bit. it may be good for magazines and papers, but not surprisingly a 3d pocket accommodates that much better.
in summary, 3d pockets.