Yeah it might be the return on investment thing.
If you drop $3,000 to tune up your Civic, nobody is going to know the difference - at least, not without you pointing it out to them, which makes you a supa******.
If you drop $3,000 on a bike, you are a star.
yeah for 3k, tuning a civic and you think you won't notice a difference, BS. or any car.