That tread-pattern is geared more toward dudes who do tricks, modeled almost exactly after the Kenda Kontact flatland BMX tire:

It may be silly to some, but there are people who do pretty gnarly tricks on fixed-gears/single-speeds. I've seen video of guys doing wall-rides at skateparks and couldn't imagine attempting it...nor would any flatland BMX guy attempt to ride as they do...with any kind of 'slick' road tire. Not that I would attempt stuff like that at all, but I hope you know what I mean.

Again, people are judging something they've never even seen. It's okay guys...colored tires of quality may be out there!