Most people are sheep. They need to be told who to admire, what to buy, when to get up in the morning, what to believe. Idol worship is all part of the mechanism. I understand perfectly well what it takes to be a top athlete ( I rank it up there with other obsessive-compulsive disorders ) however, I place almost no value on it in terms of it's value to the furthering of the human condition.

Lance's high profile is great for getting more Yanks riding, but the fact that he ONLY concentrates on the TdF hints at a motivation that's not exactly focussed on winning bike races. It's about elevating the Cult of LanceTrekNike.