I stand corrected, the Nashbar hubs aren't the Formula hubs, but I'm pretty sure the IRO hubs are, and I know Velocity and quite a few others use them. The point is, they are pretty good, despite the fact that they take a sorta cheap cartridge bearing. They are way better than anything else at that price point, both in looks and quality. I'm excited about it. With my bikeshop discount, those things are like $20 a peice. I wish I needed a cheap wheelset.