I hate starting threads like this when I'm sure the info has been covered before but I can't seem to find anything with search. LBSs I've been to don't seem to carry much of selection of apparel which is what I was shopping for when starting the thread, but I'm sure a decent list of popular online "cycling stuff" merchants would be of use to some other noob, besides myself.

The ones I know about are...
Will try to edit to keep everything in the first post to keep things organized. Maybe we can get a nice long list going for reference.

Bonktown (bonktown.com)
Colorado Cyclist (coloradocyclist.com)
Competitive Cyclist (competitivecyclist.com)
Jenson USA (jensonusa.com)
Love2Pedal (love2pedal.com)
PBK (ProBikeKit.com)
Real Cyclist (realcyclist.com)
REI (rei.com)
Ribble (ribblecycles.co.uk)
Velowear (velowear.com)

So what good ones am I missing?