Originally Posted by eighthinch.com

I actually know the owner Nick quite well- used to work for us then moved his family to Taiwan- brilliant engineer actually. Helped to design some of Hayes' hydraulic disc brakes, etc.

In any case- I have seen the tires in person in Taiwan and they are primarily intended for the trick crowd- giving maximum traction. Colors are pretty much a given right now- hard to bash a company for doing that. If colors didn't sell then companies would stop making them. These tires seem pretty cool- and I know that a lot of engineering did go into them- not just re-branding the same old thing. It isn't cheap to buy a mold for a completely new tire design!

Hope that helps some- I know Nick (the owner) too well to see his stuff completely bashed by people who have never seen, handled, or ridden them in person!