Good question Tom. I'd take that one step further and ask, how do you determine if a company is still the same company? It certainly looks like Fuji is but there is a wide range of situations between something like Fuji, a 100+ year old company that is still in business, and a name that lives on but only through licensing rights. I know there are some companies (cycling related or otherwise) that are still the "same" company but the founders must be rolling over in their graves and others that were sold or even resurrected that are still fulfilling the original intent of their founders. What criteria do you use to make that decision?