Originally Posted by noglider

Kommisar89, interesting points. So if we look more closely, there's no real answer, because "existence" is really hard to define.

Take a look at the wikipedia article about Nintendo. They've been a maker of toys since 1889, and they are still as committed as ever to making high quality toys and ONLY toys. My brother in law is general counsel for the company and adores his company. He says that no matter what anyone outside the company says, they are not the least bit afraid of Sony or Microsoft, because toys are a tiny part of their businesses, where as it's everything at Nintendo.

Still, given the history that Scottryder posted, this Fuji has little to do with the one I remember. The designers are surely gone, simply because it's been too long for them to have stayed, and the corporate culture and philosophy are most probably gone, too. It does look like a licensing rights company, not a company that has its own philosophy of design, manufacturing, and imaging. Fujis were unique. I called them "The Japanese Schwinn" because more emphasis was placed on durability and reliability, compared with other brands, and this was at the expense of ride quality. And it's a philosophy I could respect even if I didn't want to own a Fuji. As a mechanic, I preferred a well made bike to a good-riding bike.