Originally Posted by
Garthr
Coca-cola is as conservative as a corp. could get, and cycling would be way too risky for them in these times of riders getting caught for cheating. They wouldn't risk a tarnished image.
I don't think Trek or Nike has the assets of Tandy Corporation, the parent of RS.
Funny, Coca-cola actually had cocaine in it at one point way back in the nineteenth century. I think that's tarnished enough.