Bikes like these....
http://tulsa.craigslist.org/bik/1290283078.html

I'm sure it barely if at all above depy. store junk and probably they were actually made elsewhere by some Asian concern by the thousands.
But....is there going to come a time when brands like this will be collectible because of the rarity of the label? I mean how many are there actually out there that have or will survive?
I have a mid 70's ten speed made by God knows who, sold and labeled by Western Auto Parts stores...long since defunct. I know!! I know!! not worth much in the future? How many have their true beginnings erased and untraceable due to mods,fixieism and just plain attrition?