What are you looking at? The Swallows go for $290 on that UK site and it's the Titanium model at that.

On US sites, the Ti swallow is $400-$500, while the Chrome model goes for around $170-250

I got my Ti Swallow shipped for $240 when the exchange rate was a lot better a few months ago on Total Cycling.com. I was also able to get a Campy Record Crankset for $200 when they sell in the US for $350-$500.

This site, TotalCycling, has better prices on them.
http://totalcycling.com/index.php/ma...28akgs7lhm3v33