Performance Bike Shops are not the Devil
They are not evil, they are not Wal-Mart, they are not Nordstroms....they are just a business trying to make a profit and stay in business in a very difficult retail business. Sometimes I find good deals on parts, sometimes great deals on Pro bikes, that are more expensive than their target demographic price range. How about a Team United Fuji full DuraAce 7800, Mavic SL wheels, and Ritchey carbon WCS bars and seatpost....for $3000 including tax, plus getting $270 in store credit for pedals or whatever.
Shop around and give your business to your best local bike shop, get to know them by name and let them help you....