They seem to have some pretty good deals to me. I just bought a new Giro Pneumo helmet from them for $80 (plus another 10% back). I couldn't find it online for under $100(maybe didn't look hard enough). They will also take anything back and match price after the sale no hassle. Not the best place for a lot of stuff, but it seems like they have some really good deals from time to time. As far as the pricing model (w/constant discounts off higher retail prices), isn't that a pretty common model for retail sales?