Right - I just loosened the clamp and rotated them backward till they pointed down and toward me. I thought about actually taking them out and putting them in backwards, but I don't think that would be necessary/comfortable. See, with bullhorns facing forward, I like that upward slope at the end so I can wedge my hands against it and they won't fly forward. But with the horns facing back, I can wedge my hands against the inside of the curve where the horn part leads into the flat part of the bars. And with the horns pointing slightly downward and toward me, I can rest my palms against the outside part of the curve of the horns (the part that would be on the underside in a regular, forward-facing set-up) and it's quite comfy. I should really just take a damn picture.